I’m Sean. I run SB Hero from South Frontenac.
Before websites, I served eleven years in the Canadian Armed Forces, then started a company that makes aluminum truck racks. Most of what I know about getting found online, I learned selling those racks.
A manufacturer who had to learn search.
I founded ORO Racks, a Canadian maker of truck bed racks and roof racks. It sells through two Shopify stores and a network of dealers, and nearly every sale starts with someone searching.
Running it meant doing the marketing myself: product pages, search work, the Google profile. When the software I needed was priced for companies ten times my size, I built my own. Those tools became SB Hero’s Shopify apps.
Websites and SEO came next, for the same reason. Small businesses were paying thousands up front for sites nobody maintained, with no idea what they were getting. I figured I could do it better and say plainly what it costs.
Four rules I don’t bend.
You deal with me
No account managers, no ticket queue. When you send a change, I’m the one who makes it.
Prices are published
Every plan is on the site. If a price changes, it’s because my costs did, and you’ll hear why first.
One business per trade, per area
Two roofers in the same town can’t both come first. On my exclusive plans, for websites or SEO, your spot in your trade and area is yours.
Your things stay yours
Your domain, Google profile, analytics, leads and photos are in your name from day one.
- 11 years
- Canadian Armed Forces
- 2 stores
- Shopify, run day to day for ORO Racks
- Canada-wide
- Based in South Frontenac, Ontario
- Incorporated
- SB Hero Technologies Inc.
Want to see where your business stands?
Send me your website for a free scorecard, or ask for a demo site if you don’t have one yet.